Cliff here — turning competing requirements into a focused solution
Currently at Sentier based in Austin, TX
Spotlight
Turning a multimillion-dollar paper program into a single tap
15,000 coupons redeemed within the first 2 weeks, 150% increase in active app users, 3x growth in weekly app downloads
View Project
Scaling 3 brands from 1 design system
One system, adopted by engineering as the 1:1 source of truth. 200+ tokens, 6 variable modes, 3 brands, 2 mobile OS
View Project
Introducing EBT to a seamless digital grocery experience
80% of customers on SNAP, USDA certified in under 24 hours
View Project
Working with AI
I treat AI as a partner and a tool, not a shortcut around the work.
Code-first design
Leveraging Claude Code to bridge reasoning, prototyping, and GitHub commits, shifting directly from concept to production without relying on static Figma mockups.
Prototyping
Utilizing Figma Make to turn key flows into working interactions, giving the engineering team something they can click through instead of something they have to scroll and find.
Workflow improvement
Claude Code to build my own tools when I hit a repeated friction point instead of working around it. Like a Chrome extension and a Figma plugin, both built and used in my day to day process.
Tools I built
Figma plugin
Data Swap
This plugin fills product card components with real product titles, prices, and images, pulled directly from any retail website. Populate entire grids of frames in one click.
Chrome extension
Lottie Player
A Chrome extension to preview Lottie animations directly in the browser
Experiments
Animation
Animation
Animation
Animation
Animation